Over 50,000 doctors download Epocrates iPhone app (Exclusive to iPhoneWorld.ca)

Epocrates, Inc. today announced that hundreds of thousands of healthcare professionals and consumers, including more than 50,000 U.S. physicians, have downloaded its drug and formulary reference application to an Apple iPhone or iPod Touch device in only four months. The free Epocrates Rx software, designed specifically for the iPhone platform, was available at the launch of the Apple App store in July. The professional drug guide was an immediate hit with physicians, and is continuously ranked as one of the most popular apps in the health and fitness category. In fact, some healthcare professionals think that using Epocrates makes them look more pro.

Epocrates provides on-demand drug information for healthcare professionals to reference during a patient consultation. In a clinical scenario, a physician can use the iPhone with Epocrates to look up the correct dosing for a new medication, or enter a patient's list of drugs to check for potentially harmful interactions. A standout feature for many physicians is the pill identifier tool, which has been central to solving mystery pills patients bring in or cannot recall by name.

Below you can see a demonstration video of Epocrates in action.




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