Article: The Value of iTunes Video Rentals

According to recent reports, Apple will enter the movie rental business in the immediate future—a lower-priced, more consumer-friendly alternative to the more challenging movie selling business it has been trying with iTunes since last year. Consumers, goes the logic, generally watch movies once or twice, and don’t have a need to pay full price to own a film; they’d prefer to pay less, enjoy a quick viewing, then get rid of the video.…


source